The Elsons were bakers in Stamford for 20 years, occupying 1 and 2 St George's Street until Mr Elson's death in 1902.

Soon afterwards his widow Elizabeth moved to 64 High Street firstly as a confectioner. By 1911 her daughter and 2 sons were assisting in the business and she was listed as a baker and confectioner.

Elizabeth Elson retired to live at 27 Prince's Road in the early 1920s and the shop was briefly occupied by T B Marsden before it was taken over by the Neeves.

Frederick Neeve and his wife both came from the eastern counties.
Frederick was a Master Baker, Cake Maker and Confectioner and his wife Florence had worked for a confectioner in Ipswich before they married in 1925. They moved into no. 64 High Street in 1926.
Initially, they also lived there but they had moved to 92 Casterton Road by 1939.

Florence's younger brother, Charles Parsley, went into partnership with them and ran the Central Restaurant from 1933 - see 7 Red Lion Square.

The Neeves continued in businesses into the late 1950s.
They continued living at 92 Casterton Road until Florence's death in 1970 and Frederick's in 1972.